Marketing workshops for Cultivator Cornwall

It was a pleasure to be invited back by Cultivator Cornwall to run several marketing workshops for creative businesses across Cornwall.

Hosted via Zoom, the sessions covered the basics of marketing strategy with guidance on putting together a Marketing Plan. I started by running through an overview of what marketing is, along with the 7 Ps, Marketing Mix and Marketing Funnel. With a few breakout groups along the way, we looked at customer profiling, brand identity, competitor research and what marketing platforms are available.

Before starting on their marketing plans, I showcased businesses from around Cornwall and their use of various social media channels. The session ended with some more intensive workshops around setting SMART marketing goals and planning for the year ahead.

“This was a great mini-course! Really well structured, nicely paced and responsive to the needs of the audience.”

— Derek Thompson, Author & Workshop Participant

“Extremely knowledgeable, professional and easy for participants to relate to. We would love to work with Bethia again and regularly recommend her.”

— Olivia Khadka, Cultivator Cornwall