Seven things I've learnt from seven years as a Marketing Consultant
I can’t quite believe it, but I’ve been running my marketing business for seven years. In that time, I’ve had the privilege of working with some incredible clients, renovated two houses, welcomed two little girls into the world, and done an awful lot of multi-tasking. To mark this milestone, I thought I’d share a few lessons I’ve learnt along the way. Whether you’re considering starting your own business or are at a similar point in life, I hope you find these musings helpful.
Nothing beats an in-person coffee
Over the years, I’ve gained so many work projects from the simple act of having an in-person coffee. Especially in the early days, I would connect with people on LinkedIn and ask if they’d be open to meeting to chat about their business and share any tips for someone just starting out as a freelancer. I’m always amazed by people’s kindness and willingness to meet. Plus, I’ve found that when you’ve spent time with someone in person, they’re more likely to recommend you to friends and colleagues.
It’s okay to say “no thank you” to work
This one is tough, especially if you don’t have long-term freelancing contracts in place. But I’ve learned to say “no thank you” to work that doesn’t excite me. By focusing my efforts on the clients I truly want to work with, I’ve built up a portfolio of case studies that continue to attract similar businesses.
Become a Trustee
For almost six years, I’ve served on the Board of Trustees at Newlyn Art Gallery and The Exchange, and it’s been an incredibly rewarding experience. I’ve learned so much, from charity governance and finance to the day-to-day logistics of running an art gallery. It’s also nice to feel part of a team on an ongoing basis, and give back to a cause I care about locally.
Timetable your days and stick to them
People often ask how I maintain boundaries with clients, and my answer is to give them a dedicated day or time slot in your diary. This allows me to focus fully on the project at hand and helps clients prepare in advance to make the most of our time together. I also set aside a few hours each month to market my own business—it’s easy to forget when you’re busy marketing everyone else!
Be kind to your competitors
There are several other marketing consultants in Cornwall who are doing brilliantly, and I believe there’s more than enough work to go around. I’ve always made a point of championing my so-called ‘competitors’ and their projects. I’ve even passed on work when I didn’t have the capacity, and it often comes back around to me when I do have availability.
Collect testimonials
Client testimonials are like gold dust! It can feel awkward to ask for them, but they’re invaluable when it comes to marketing your business and proving your credibility. Don’t be afraid to ask, follow up, and explain why their feedback is so helpful to you as a freelancer.
Turn your phone off
Running your own business can make it tempting to stay glued to your emails out of fear of letting down a client. But this year, I’ve started turning off my phone every Sunday. It takes a bit of planning to make sure I have all the addresses and information I might need for the day, but this regular digital detox has been incredibly helpful. It clears my mind, allows me to be present, and helps me recharge for the week ahead.
So there we have it—a few top tips from my seven years of running a business. If you’ve been a client of mine during this time, a big “thank you” for your support. I hope we can work together again soon.
Bethia x